Our Story
Holidays shouldn’t be rushed —
neither should clothes.
Born where time
moves slower.
Rui was born in a quiet village, where craft still begins by hand. On a visit to a small Indian village, we met women creating crochet pieces—each stitch patient, precise, and beautiful.
“Why is such refined artistry missing from modern wardrobes?”
At a time when fashion has become fast and machine-made, these handcrafted pieces felt different. Elegant. Personal. Timeless. That moment became Rui.
What We Believe
Clothing should carry a story.
Elegance doesn’t need excess.
True luxury is made slowly, by human hands.
Every Rui piece is thoughtfully handcrafted, celebrating India’s rich textile heritage while fitting seamlessly into modern, global lifestyles.
Our Vision
Rui exists to take Indian craftsmanship to the world—not as tradition frozen in time, but as fashion that feels relevant, confident, and beautiful today.
By working with skilled artisans, we aim to create meaningful opportunities, give recognition to village craftsmanship, and ensure these art forms continue to thrive.
Welcome to RUI.
Holiday in style.
Handmade with soul • RUI Styles 2026